Privacy
Privacy Policy
Last updated: 31 October 2026
Who we are
OGENE is a South African clothing brand. We are the responsible party for the personal information you share with us on this website, as defined in the Protection of Personal Information Act, 2013 (POPIA).
What we collect
When you join our SMS list we collect your first name and mobile number. To keep a record of your consent we also store the date and time you agreed, the wording you agreed to, where on the site you signed up, and the technical details of your device and connection (IP address and browser).
When you order through WhatsApp, we receive the details you send us in that chat.
Why we collect it
We use your mobile number only to send you OGENE marketing messages you asked for: exclusive offers, new arrivals, product announcements and special discounts, including your 10% sign-up discount code.
We never sell your information, and we never send you messages from anyone other than OGENE.
Your consent
We only add you to our SMS list if you tick the consent box yourself. The box is never pre-ticked. You can withdraw your consent at any time.
How to unsubscribe
Every marketing SMS from OGENE tells you how to opt out. Reply STOP to any of our messages, or tap the opt-out link in the message. We stop sending marketing messages as soon as we process your request.
Who we share it with
We use a trusted SMS provider (BulkSMS) to deliver our messages and a secure cloud database to store your details. They process your information only on our instructions and only to deliver this service.
How we protect it
Your details are stored in a secure database that only authorised OGENE staff can access after signing in. We keep your consent record for as long as we need it to show that you agreed, and we keep your number on our list until you unsubscribe or ask us to delete it.
Your rights
Under POPIA you may ask us what information we hold about you, ask us to correct or delete it, and object to us using it for direct marketing. You may also lodge a complaint with the Information Regulator of South Africa (inforegulator.org.za).
To make a request, contact us through the WhatsApp number on our website.